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Director of Communications

Canby School District

Under the direction of the Superintendent, serve as support to the Superintendent for the Board of Directors and administrative staff. Responsible for planning, coordinating, leading, quality and overall effectiveness of the district’s public information and communications programs. Develop and maintain positive relations with all stakeholders, including community, staff and media aligned to the district’s strategic plan. Work with media to provide information about district news and events. Serve as district liaison with community partners. Plan and develop parent engagement strategies. This position reports to the superintendent and is a member of the district’s cabinet.

Duties and Responsibilities:
Responsible for planning, developing and carrying out internal and external communications. Stays abreast of district plans and issues and anticipates the internal and external reaction. Prepares communications that serve to inform the issue and effectively present the district’s perspective and rationale.
Maintain constant communication and contact with the Superintendent concerning district operations.
Serve as Public Information Officer and liaison between the district and the news media;
Foster and maintain professional rapport with the media. Plan and implement ongoing program of media relations, including the preparation and dissemination of media releases, feature stories, news stories, public statements, public service broadcasts and announcements.
Attend all board meetings. Serve as board liaison to the media; coordinate requests for interviews, respond to questions, and provide results of board actions.
Coordinate the District’s role in levy and bond elections. Ensure compliance with Public Disclosure Commission regulations. Manage and raise organizational awareness of Public Disclosure compliance regulations.
Develop marketing and communication strategies to support district initiatives in such critical areas as bonds, levies, boundary revisions, and other major educational program and operational changes.
Prepare District level reports and manage special projects as directed.
Respond to parent, business, and community questions, ensuring clarity and the open flow of information.
Manage ongoing projects initiated by the Superintendent connected to the Strategic Plan and generating ongoing management reports.
Plan and coordinate comprehensive communications methods for the District and its programs; design, edit and/or advise for schools and departments.
Create and oversee communication systems, including website, mass communication systems, and applications. Create district-level content and train and support all school-level users.
Advise and train administration, school board, District staff and interested affiliate organizations in open communications.
Supervise the management of the District website to anticipate, coordinate, and respond to communications needs; manage the District’s social-media presence and brand.
Provide technical expertise, information and assistance to the Superintendent regarding assigned functions; advise the Superintendent of unusual trends or problems and recommend appropriate corrective action.
Coordinate long range planning activities.
Periodically review and evaluate the effectiveness of communications tools, strategies, resources; design and oversee plans for improvement.
Oversee District compliance with Family Educational Rights and Privacy Act as it pertains to District publications and website.
Act as liaison for the District with community organizations (Kiwanis, Chamber of Commerce, local governments, etc.); represent District at off-site meetings and functions as required; serve and represent the District on committees and task forces.
Coordinate District crisis communications. Direct the design and distribution of emergency communications. Regularly coordinate and train with local emergency responders.
Research and write news releases and public service announcements, articles, compose and/or edit copy for the District’s community newsletter, website, and articles and speeches for administration and board. This includes proficiency in photography and video shooting/editing.
Create, maintain, and advise on communication policies including Advertising, Access to Resources, Social Media, and Distribution of Fliers.
Supervise staff as assigned.
Perform other related duties as assigned.

Minimum Qualifications:

Degree or training/experience in journalism, communications, public relations and project management.
Experience in communications and project management.

Preferred Qualifications:
Bilingual in Spanish
Photography, film, print, video and graphic design skills desired.
Experience in a K-12 setting.

Knowledge, Skills and Abilities:
Communicate precisely using oral and written communication skills.
Skill in developing and maintaining relationships with a diverse
Maintain current knowledge of, and adhere to, applicable provisions of federal, state, and district laws, rules, and regulations.
Provide resources and support to central office administrators and building administrators to enhance their communication and customer service efforts to improve public perception and community support.
Effectively and efficiently plan and organize programs.
Contribute to strategic planning and the development of objectives.
Analyze problems, make decisions, and be responsible for those decisions.
Interpret, apply and explain rules, regulations, policies and procedures.
Meet changing and conflicting schedules and timelines.
Apply knowledge of School and District operations, policies and objectives.
Apply interpersonal skills using tact, patience and courtesy.
Use technology tools to enhance core functions and communications.

Applicant agrees to assume cost and arrange for FINGERPRINT-BASED CRIMINAL RECORDS CHECK upon offer of employment. ($10-$20 at printing; $62 payroll deduction). In addition to salary, district pays the employee's 6% contribution to PERS. This position is 235 days/year. All district employees will be required to provide proof of vaccination, or documentation of a medical or non-medical exception using the Oregon Health Authorities form by October 18, 2021.

Canby School District is an equal opportunity employer and educator. It is the policy of the Canby School District Board of Education and School District that there will be no discrimination or harassment on the grounds of race, color, sex, sexual orientation, marital status, religion, national origin, age or disability in any educational programs, activities or employment. Persons having questions about equal opportunity and nondiscrimination should contact the Human Resources Office at the Canby School District Office, 503-266-7861.
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