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Assistant Director of Communications

Bend-La Pine Schools
Closing date: 
Sunday, March 19, 2023

Bend-La Pine Schools is committed to the principle of equity. Equity supersedes the notion of equality, where all are treated the same. Pursuing equity requires the removal of barriers and the promotion of inclusive practices so that all students fully benefit. The principle of equity will inform all BLS policies, regulations, programs, operations, practices, and resource allocations.

Studies have shown that some individuals (women and people of color, for example) are less likely to apply for jobs unless they believe they meet every single qualification in a job description. Our goal is to find the best candidate for the position, and we acknowledge that that candidate may be an individual from a less traditional background. We encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of a position, or how this would be determined, please feel free to contact Human Resources to discuss your application.

Under the supervision of the Director for Communications, the Assistant Director of Communications is responsible for implementing communication projects and programs as assigned; coordinating contracted services; producing news releases and responding to news media requests; providing communication support for schools and departments; managing website and social media platforms; and assisting with emergency and crisis communications. The Assistant Director will help plan and produce creative and innovative communication products across a variety of platforms to help promote the mission of Bend-La Pine Schools and keep staff, families and the community informed about key initiatives. The Assistant Director works alongside the Director of Communications to plan meaningful and innovative communication to help inspire and connect district constituents. This position assists the Director of Communication in all aspects of the district’s communication programs and assumes the duties of the director when required.

About the District:
Bend-La Pine Schools (BLS) is the fifth-largest school district in Oregon and comprises 33 schools, plus two charter schools, across an attendance area of approximately 16,000 square miles. We employ over 2,000 staff members in licensed and non-licensed capacities, making us the second-largest employer in Central Oregon. At Bend-La Pine Schools, we believe in educating thriving students and know the importance of supporting our students to become kind and thoughtful humans who engage with the world around them

Assist in the development and implementation of internal and external communication plans.
Assist in the creation and dissemination of inclusive communication plans to include and elevate the voices of members of our priority populations (including, but not limited to: Latinx, Black, African American, Asian-American, Pacific Islander, Native American, persons navigating disability, and LGBTQ+ students, staff, and community members.)
Lead or support informational strategies for district-wide initiatives
Create content for district publications, including internal and external newsletters
Coordinate production of annual family handbook and calendar, brochures, posters, and other print communications
Create content for and help manage district website and social media platforms; content includes photos, graphics, and text
Collaborate with IT to update and ensure consistency and accuracy with the district and school websites
Produce and disseminate news releases and respond to news media inquiries
Represent the district and superintendent as a spokesperson for the district
Support emergency and crisis communications, includes sending alerts via web and text notification system, developing talking points, and drafting family and staff messages
Create written and visual content for the superintendent and other district leaders for use in letters, speeches, and community presentations
Implement and execute community and district-wide events, such as school groundbreaking events, town halls, and news conferences
Generate creative ideas, content, and outreach efforts to engage with internal and external audiences.
Respond to public inquiries and assist support staff in responding to public inquiries
Coordinate translation of key messages as needed
Oversee and coordinate contract services for photo, video, graphic design, and other related services
Evaluate and stay current with public sentiment, educational trends, and relevant news coverage to provide strategic communication leadership
Maintain strong connections with fellow public agencies and leaders in Central Oregon, members of the media, and local/state public relations professionals

The employee performs under extreme heavy workloads and inflexible deadlines. Requests and issues are often received which require immediate attention setting up conflicting priorities. Sound judgment is required in stressful situations. The employee needs to be able to lift materials, boxes or equipment weighing up to 30 pounds and/or maneuver up to 50 pounds. This position generally works in an office environment with occasional travel to schools and other locations for meetings.


Principles and practices of school communications and community relations
A variety of communication concepts, practices, and procedures
Professional marketing and public relations practices for public agencies
Oregon public records laws
Strategic communications planning and execution
Cultural understanding of the ethnic, cultural, geographic, and socio-economic diversity of the populations served by the District.
Graphic design principles, including web-based design.
Copy writing and editing practices.
Public speaking practices.
Project management skills
Special event planning

Skills and Abilities:
Communicate effectively and have strong writing skills.
Work effectively with others in a collaborative team environment.
Perform effectively under pressure and in crisis situations.
Strong strategic communication skills
Exceptional interpersonal skills
Excellent organizational skills, including ability to effectively manage time on multiple tasks.
Complete tasks that meet or exceed quality expectations on deadline.
Develop new skills and embrace evolving communication tools.
Work independently, be self-motivated, and take initiative.
Ability to generate innovative and creative ideas.
Interact tactfully and positively with all levels of staff, management, and the public.
Flexible to changes in assignments and situations.

Qualified applicants should apply online at: and should be prepared to submit an application packet that includes:
A cover letter
Current resume
Three current letters of recommendation that include the names, titles, addresses, home and office phone numbers of the recommenders
Any other relevant supporting materials

238-day contract
Family medical, dental, and vision insurance
Term life and long-term disability insurance
Professional development program and tuition reimbursement
Salary estimate (based on 2022-2023 salary schedule): $88,518 - 94,290
Bend-La Pine Schools, unlike many districts, currently pays the employee’s portion of PERS, a 6% contribution of the employee’s annual salary

Bachelor’s Degree or equivalent in Public Relations, Communications, Journalism, Marketing, or other applicable discipline to provide foundational understanding of the scope and components of the position.
Minimum of five years’ experience in a professional public administration, communications, or related field
Bilingual candidates encouraged to apply.

Fluency in Spanish language

Direct additional requests for information to:
Ryan Kelling
Director of Recruitment & Retention
Human Resources Department

Phone: 541-355-1110
Fax: 541-355-1109
520 NW Wall St Bend, OR 97703