Public Relations and Marketing Coordinator – Douglas ESD
Douglas ESD is accepting applications to fill the position of Public Relations and Marketing Coordinator. This position works 230 days per year, 5 days per week, 8 hours per day to begin immediately.
TO APPLY:
Begin the application process here: https://www.applitrack.com/douglasesd/onlineapp/JobPostings/view.asp?Fro...
APPLICATION DEADLINE: 08/12/2025 at 3 p.m.
ANNUAL SALARY: $73,389 - $88,264 (Depending on relevant verifiable education & experience)
JOB SUMMARY:
The Public Relations & Marketing Coordinator supports the mission of Douglas ESD and its component school districts by planning, developing, and implementing strategic communication, public relations, and marketing efforts. This role serves as a vital storyteller and ambassador for the agency, amplifying the voices of educators, families, and students.
This position is responsible for managing media relations, crafting compelling content, driving social media engagement, and leading innovative campaigns to connect with diverse audiences. This role will apply insights to shape messaging that resonates deeply with staff, students, and families.
DUTIES: This is not an exhaustive or all-inclusive list of responsibilities, skills, duties or functions associated with the job. Full job description attached in Applitrack.
• Develop and implement a regional communication and marketing strategy that promotes the Douglas ESD, supports partner districts, and highlights the agency as an employer of choice.
• Integrate brand messaging and identity into all outreach materials to ensure consistency, clarity, and public recognition.
• Use audience research to shape marketing messages and campaigns that resonate with targeted communities.
• Advise ESD and district leaders on communication and marketing strategy and best practices.
• Plan, develop and implement a strategic internal and external communications program.
• Proactively market the value and services of Douglas ESD and component school districts through campaigns, targeted outreach, and storytelling across platforms.
• Design and implement recruitment-focused marketing efforts to attract talent for hard-to-fill roles and highlight employment benefits and culture.
• Partner with HR to support the promotion of current job openings through digital media, advertising, and creative outreach strategies.
• Leverage agency and district successes to enhance public understanding of the ESD’s impact in the region.
• Prepare press releases, media kits, and background materials that align with Douglas ESD and component school districts’ strategic goals.
• Build and maintain positive relationships with local and regional media outlets.
• Define and monitor key performance indicators (KPIs) to evaluate communication and marketing effectiveness and audience engagement.
• Produce periodic reports that communicate communication outcomes, patterns, and recommended next steps to leadership.
• Develop and share engaging stories that reflect the mission, achievements, and culture of Douglas ESD and its component school districts.
• Produce and distribute newsletters, fact sheets, talking points, and digital content.
• Highlight staff accomplishments, student success, and community partnerships to build pride and connection.
• Manage and grow the district’s social media presence, ensuring consistent, strategic, and visually appealing content.
• Develop and provide training and professional development for district staff to support effective communication.
• Assist with internal and external crisis communications, including rapid response messaging and updates.
• Coordinate with leadership to ensure clear and consistent messaging during emergencies.
• Supervise staff and oversee coordination of communication and marketing efforts within the department.
• Assist the Superintendent in preparation of materials for presentations, speeches and major written communication
• Performs special projects as assigned by the Superintendent.
• Other duties as assigned
QUALIFICATIONS:
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Psychology, or a related field preferred.
• Bilingual in Spanish is also preferred.
• A minimum of three (3) years of recent professional experience in communications, public relations, or audience-focused marketing is required, ideally including work at the strategic planning and implementation level.
• Experience in education, government, or nonprofit communications and marketing is desirable.
Douglas ESD has been awarded the Douglas County Working Parents Award for 2024.
Background Check Conducted
Douglas ESD is an equal opportunity/affirmative action employer committed to diversity and valuing the cultural, educational, and life experience of each student and employee, as well as equitable outcomes for all students.
Douglas ESD policy provides veterans and disable veterans with preference as required by law.
